Lestari, Fitri Amanda, Universitas Bengkulu, Indonesia
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Vol 23, No 1 (2024): March 2024 - Articles
Hedonic behavior in Shopee live shopping: social media marketing, celebrity endorser, and e-WOM on impulse buying
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This work is licensed under a Creative Commons Attribution 4.0 International License. ISSN: 1412-3789. e-ISSN: 2477-1783.