Vol 25, No 2 (2026)

July 2026 (Online First)

DOI: https://doi.org/10.24123/mabis.v25i2

Articles

Celebrity advocacy in K-pop: social influence, religiosity, performance expectancy, and empathy as drivers of donation intention in the Jae Park–PRCF campaign

Ferina Maria Arne Saraun, _{(Universitas Katolik Indonesia Atma Jaya
Indonesia)}
Ari Setiyaningrum, _{(Universitas Katolik Indonesia Atma Jaya
Indonesia)}

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1-14

10.24123/mabis.v25i2.1051

Abstract views : 62 |

PDF views : 25

Corporate culture as a strategic driver of employee performance: a systematic review of empirical evidence

Nofrizal Nofrizal, _{(Universitas Negeri Padang
Indonesia)}
Yunia Wardi, _{(Universitas Negeri Padang
Indonesia)}

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15-31

10.24123/mabis.v25i2.1038

Abstract views : 48 |

PDF views : 19

Extending the theory of planned behavior to explain halal entrepreneurial intention: evidence from SEM-PLS analysis

Utari Evy Cahyani, _{(UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan
Indonesia)}
Ahmad Afandi, _{(UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan
Indonesia)}
Rizal Ma’ruf Amidy Siregar, _{(UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan
Indonesia)}

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32-47

10.24123/mabis.v25i2.1064

Abstract views : 23 |

PDF views : 10

How tax audits shape transfer pricing, tax havens, and tax aggressiveness

Nita Andriyani Budiman, _{(Muria Kudus University, Kudus
Indonesia)}

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48-62

10.24123/mabis.v25i2.1067

Abstract views : 14 |

PDF views : 4

Social media engagement as a mediator of viral marketing, brand image, and Aerostreet purchase intention

Muhammad Ifanto Kurniawan, _{(Universitas PGRI Adi Buana Surabaya
Indonesia)}
I Made Bagus Dwiarta, _{(Universitas PGRI Adi Buana Surabaya
Indonesia)}

63-81

10.24123/mabis.v25i2.1057

Abstract views : 8

Green marketing strategies: environmentally friendly batik ecosystems in niche and mass market segments in Pekalongan

Natasya Putri Hardiahsyah, _{(Universitas Negeri Semarang
Indonesia)}
Inaya Sari Melati, _{(Universitas Negeri Semarang
Indonesia)}

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82-100

10.24123/mabis.v25i2.1062

Abstract views : 9 |

PDF views : 2