Ardiansyahmiraja, Bobby, Fakultas Bisnis dan Ekonomika Universitas Surabaya, Indonesia
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Vol 22, No 1 (2023): March 2023 - Articles
The coffee charm: understanding the relationship between product design dimensions and Willingness to buy from Starbucks
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This work is licensed under a Creative Commons Attribution 4.0 International License. ISSN: 1412-3789. e-ISSN: 2477-1783.