Moral judgment as a pivotal modulator in entrepreneurial cognition frameworks

Ach. Syaiful Rizal(1*), Ali Elazumi Ali Alnajar(2), Edo Galih Permadi(3),

(1) Magister Manajemen, Universitas Dr Soetomo, Surabaya, Indonesia
(2) School of Business, University of Central Lancashire, Preston, United Kingdom
(3) Manajemen Department, Fakultas Ekonomi dan Bisnis, Universitas wijaya putra, Indonesia
(*) Corresponding Author

Abstract


This study aims to reconstruct the adoption of the theory of planned behaviour for predicting entrepreneurial intentions by examining moral judgement as an intervening variable. This study is significant in the present times since there is flawed reasoning when analysing entrepreneurial intentions. Most people believe that entrepreneurial intention is a manifestation of social aspects or favourable or unfavourable evaluation of the behaviour of interest. As such, they formulate that those aspects directly affect entrepreneurial intentions. Within the current study, our analyses do not provide strong empirical evidence for such claims. It is documented that moral judgment becomes a mediator for the use of social aspects to predict entrepreneurial intentions. Then, this study also found that moral judgment is the best and closest predictor of entrepreneurial intentions. Therefore, our study proposes different directions to understand and predict entrepreneurial intentions.


Keywords


theory of planned behaviour; moral judgement; entrepreneurial intentions.

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References


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DOI: https://doi.org/10.24123/mabis.v23i2.837

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Copyright (c) 2024 Ach. Syaiful Rizal, Ali Elazumi Ali Alnajar, Edo Galih Permadi

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This work is licensed under a Creative Commons Attribution 4.0 International License. ISSN: 1412-3789. e-ISSN: 2477-1783.

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