Impact of social comparison and peer pressure on iphone consumer happiness and innovativeness | Sari | Manajemen dan Bisnis

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ISSN: 1412-3789 (Cetak)

ISSN: 2477-1783 (Online)

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Indah Permata Sari
Universitas Bengkulu
Indonesia

Ferry Tema Atmaja
Universitas Bengkulu
Indonesia

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Copyright (c) 2024 Indah Permata Sari, Ferry Tema Atmaja

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This work is licensed under a Creative Commons Attribution 4.0 International License. ISSN: 1412-3789. e-ISSN: 2477-1783.