PENGARUH KUALITAS LAYANAN DAN KEPUASAN PELANGGAN TERHADAP MINAT PEMBELIAN ULANG PADA INDUSTRI RETAIL

Tries Edy Wahyono(1*),

(1) Universitas Kanjuruhan Malang
(*) Corresponding Author

Abstract


Retail industry required to improve service quality continually to cope the high competitiveness and the customer demand. Theoritically, service quality will produce customer satisfaction, and the satisfied custiomer will doing repurchase or repurchase buying intention.

Keywords


Service quality, Customer satisfaction, Repurchase buying intention, Retail industry

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DOI: https://doi.org/10.24123/jmb.v5i2.96

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Copyright (c) 2016 Journal of Management and Business



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This work is licensed under a Creative Commons Attribution 4.0 International License. ISSN: 1412-3789. e-ISSN: 2477-1783.

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