PENGARUH KUALITAS LAYANAN DAN KEPUASAN PELANGGAN TERHADAP MINAT PEMBELIAN ULANG PADA INDUSTRI RETAIL
(1) Universitas Kanjuruhan Malang
(*) Corresponding Author
Abstract
Retail industry required to improve service quality continually to cope the high competitiveness and the customer demand. Theoritically, service quality will produce customer satisfaction, and the satisfied custiomer will doing repurchase or repurchase buying intention.
Keywords
Service quality, Customer satisfaction, Repurchase buying intention, Retail industry
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PDFDOI: https://doi.org/10.24123/jmb.v5i2.96
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This work is licensed under a Creative Commons Attribution 4.0 International License. ISSN: 1412-3789. e-ISSN: 2477-1783.