The Influence of halal awareness, lifestyle, halal literacy on halal certification interest in culinary MSMEs

Putri Filza Salsabila Surbakti(1*), Rahmi Syahriza(2), Ahmad Syakir(3),

(1) putrifilza17@gmail.com
(2) State Islamic University of North Sumatra, Medan, Indonesia
(3) State Islamic University of North Sumatra, Medan, Indonesia
(*) Corresponding Author

Abstract


This study aims to analyze the influence of halal awareness, lifestyle, and halal literacy on the interest in halal certification in culinary MSMEs in Medan Johor District. The method used is a descriptive quantitative approach with a sample of 255 MSMEs. Data were collected through questionnaires and analyzed using SPSS version 25. The results showed that lifestyle and halal literacy have a positive and significant influence on the interest in halal certification, while halal awareness does not have a considerable effect. Regression tests show that lifestyle contributes 38.9% and halal literacy 38.1% to the interest in halal certification. Simultaneously, halal awareness, lifestyle, and halal literacy affect the interest in halal certification with an Adjusted R Square value of 44.3%, while other factors influence 55.7%. These findings support the Theory of Planned Behavior (TPB), where lifestyle reflects subjective norms and halal literacy increases behavioral control in the certification process. With the increasing trend of halal lifestyle, MSME actors need to adapt to market demand and increase halal literacy to support halal certification.


Keywords


culinary MSMEs, halal awareness, halal literacy lifestyle, interest in halal certification

Full Text:

PDF

References


Adiyanto, M. R., & Amaniyah, E. (2023). Analysis of MSME Interest in Halal Certification on Madura Island. Indonesia Journal of Halal, 6(2), 45–55.

Al Arif, N., & Imsar, I. (2023). The Influence of Financial Literacy, Subjective Norms, and Lifestyle on the Consumptive Behavior of UIN SU Medan Students Using Electronic Money with Self-Control as Moderation. Transformasi Manageria: Journal of Islamic Education Management, 3(2), 406–428. Retrieved from https://doi.org/10.47467/manageria.v3i2.2293

Batubara, C., & Harahap, I. (2022). Halal Industry Development Strategies: Muslims’ Responses and Sharia Compliance In Indonesia. JOURNAL OF INDONESIAN ISLAM, 16(1), 103. Retrieved from https://doi.org/10.15642/JIIS.2022.16.1.103-132

BPJPH. (2023). Halal Product Assurance Regulation Halal Certification Based on Halal Statements of MSME Actors. Regulation of the Minister of Religion of the Republic of Indonesia Number 20 of 2021. Retrieved 12 February 2025 from https://ptsp.halal.go.id/pelatihan/3-01._Kebijakan_dan_Regulasi_Jaminan_Produk_Halal_(JPH).pdf

Chasanah, A. (2023). Public Awareness of the Importance of Halal Certification for Food Product MSMEs in Singajaya Village: Aulia MSME, Singajaya Village. Proceedings UIN Sunan Gunung Djati Bandung, 3(5).

Dinas Koperasi dan UKM Provsu. (2024). 2024 Medan UMKM Halal Certification Workshop BCA. Jakarta: North Sumatra Provincial Cooperative and SME Service. Retrieved 12 February 2025 from https://diskopukm.sumutprov.go.id/2024/09/workshop-sertifikasi-halal-umkm-medan-2024-bca/

Fatmawati, P., Setiawan, F., & Nasik, K. (2023). Analysis of Religiosity, Halal Awareness, Halal Literacy, and Behavioral Intention in Predicting MSME Actors Undertaking Halal Certification in Bangkalan Regency. Maro: Jurnal Ekonomi Syariah Dan Bisnis.

Annisah, F. A., Nurbaiti, N., & Harahap, M. I. (2023). The Influence of Promotion, Halal Label and Product Variants on Purchase Decisions of Natural Hair Care Products with Brand Image as an Intervening Variable in the Muslim Community of Medan City. Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen Dan Bisnis, 2(1), 163–172. Retrieved from https://doi.org/10.61132/manuhara.v2i1.446

Harahap, R. S. P., Asmuni, A., & Soemitra, A. (2022). Islamic Smart City: Study of Literacy and Inclusion in Financial Behavior and Empowerment of Micro, Small and Medium Enterprises (MSMEs). Edukasi Islami: Jurnal Pendidikan Islam, 11(03).

Hutauruk, F. N. (2023). Sharia Economic Development Strategy in Medan City Using SWOT Analysis. Journal of Islamic Economics and Finance, 1(4), 352–366.

Imsar, I., Nurhayati, N., Harahap, I., & Silalahi, P. R. (2024). The Impact of The Halal Industry and Islamic Financial Assets on Indonesia’s Economic Growth Using the Vector Autoregression (VAR) Approach. Ekuitas: Jurnal Ekonomi Dan Keuangan, 8(2), 274–287.

Juliana, J., Wafa Rizaldi, M., Azizah Al-Adawiyah, R., & Marlina, R. (2022). Halal Awareness: Its Influence on Shopee Consumer Purchasing Decisions with Religiosity as a Moderating Variable

.Halal Awareness: Its Influence on Shopee Consumer Purchasing Decisions with Religiosity as a Moderating Variable

.Coopetition : Jurnal Ilmiah Manajemen, 13(2), 169–180. Retrieved from https://doi.org/10.32670/coopetition.v13i2.1423

Larasati, A, & Yasin, A. (2024). Analysis of Factors Influencing Interest in Halal Certification among MSMEs in East Java. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah.

Larasati, Anita, & Yasin, A. (2024). Analysis of Factors Influencing Interest in Halal Certification among MSMEs in East Java. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(4), 3905–3923. Retrieved from https://doi.org/10.47467/alkharaj.v6i4.748

Lubis, F. M., Rokan, M. K., & Dharma, B. (2023). Factors Influencing the Interest of Culinary Business Actors in Using Halal Certification: Case Study of Restaurants in Medan City. Jurnal Ilmu Manajemen, Bisnis Dan Ekonomi (JIMBE), 1(3), 209–216.

Marliyah, M., Nawawi, Z. M., & Humairoh, J. (2022). Economic Development Strategy and Islamic Economic Review during Covid 19 (Case Study: MSMEs in Medan City). Jurnal Ilmiah Ekonomi Islam, 8(2), 2027–2035.

Maulizah, R., & Sugianto, S. (2024). The Importance of Halal Products in Indonesia: Analysis of Consumer Awareness, Challenges and Opportunities. El-Suffah: Jurnal Studi Islam, 1(2), 129–147.

Mursidah, I., & Fartini, A. (2023). Strategy to Develop Halal Lifestyle in Banten: Development of Halal Product Industry and Sharia Awareness. Jurnal Ilmiah Ekonomi Islam, 9(1), 893–904.

Nasution, R. A., Syahriza, R., & Daulay, A. N. (2024). Analysis of Sustainability of Small Businesses Based on Local Wisdom (Case Study of Holat Suka Rame Restaurant, Sungai Kanan District, South Labuhan Batu Regency). JPEK (Jurnal Pendidikan Ekonomi Dan Kewirausahaan), 8(3), 939–955.

Nola Rahmah, Sukamto, & Aslikhah. (2024). Analysis of Halal Certification of Cassava Tape to Increase Marketing of Culinary MSMEs in Tape Village, Candi Binangun Village, Sukorejo District, Pasuruan Regency. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(9). Retrieved from https://doi.org/10.47467/alkharaj.v6i9.2513

Nurbaiti, N., Asmuni, A., Soemitra, A., Imsar, I., & Aisyah, S. (2023). Behavior Analysis of MSMEs in Indonesia using Fintech Lending Comparative Study between Sharia Fintech Lending and Conventional Fintech Lending. JPPI (Jurnal Penelitian Pendidikan Indonesia), 9(4), 92–99.

Purnomo, I. A. (2023). The Impact of Halal Certification for MSME Business: A Systematic Literature Review. Asian Journal of Economics and Business Management, 2(2), 273–277. Retrieved from https://doi.org/10.53402/ajebm.v2i2.344

Rizki, R. F. W., Agus, R., & Marpaung, M. (2023). The Influence of Halal Labels, Product Innovation, and Digital Marketing on the Performance of Culinary MSMEs. Prosiding Konferensi Nasional Social & Engineering Polmed (KONSEP), 4(1), 183–190.

Wahab, A. W., Iman Setya Budi, & Amanda, A. P. F. (2024). Analysis of Halal Literacy, Halal Awareness, Motivation and Religiousity of SMES on Interest in Halal Certification in Banjarmasin. Journal of Islamic Economic Laws, 7(02), 01–27. Retrieved from https://doi.org/10.23917/jisel.v7i02.5071

Yuwana, S. I. P., & Hasanah, H. (2021). Halal Certified Product Literacy in Order to Increase Sales in MSMEs. Jurnal Pengabdian Masyarakat Madani (JPMM), 1(2), 104–112.




DOI: https://doi.org/10.24123/mabis.v24i2.924

Article Metrics

Abstract view : 4 times
PDF - 2 times

Refbacks

  • There are currently no refbacks.




Copyright (c) 2025 Putri Filza Salsabila Surbakti, Rahmi Syahriza, Ahmad Syakir

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License. ISSN: 1412-3789. e-ISSN: 2477-1783.

Google ScholarGoogle ScholarGARUDA - Garba Rujukan Digital
DOAJ
ROADROADEBSCO
mabis statistics