Email this article 
Impact of halal destination image, value, experience, contact on revisit intentions of Haul Sekumpul attendees
(1) Lambung Mangkurat University
(2) Lambung Mangkurat University
(*) Corresponding Author
Abstract
This empirical study explores the factors influencing Muslim travelers’ satisfaction and their intentions to revisit in the context of halal tourism, focusing on the Haul Sekumpul event. Using Purposive Sampling, 313 participants aged 17 and above from various cities and educational backgrounds across Indonesia were engaged, providing a comprehensive perspective. The findings highlight that Tourism Experience and Perceived Value significantly impact both Satisfaction and Revisit Intentions, making them primary drivers for tourists' decisions to return. Conversely, Satisfaction, while crucial for immediate experience, did not determine Revisit Intentions, suggesting that contentment with the event does not ensure reattendance. Additionally, Halal Destination Image and Cultural Contact enhance Satisfaction but do not influence Revisit Intentions, indicating these elements alone are insufficient to compel repeat visits. Indirect effects of Halal Destination Image, Cultural Contact, Perceived Value, and Tourism Experience on revisit intentions, mediated by Satisfaction, showed no substantial predictive power. The study recommends that destination managers and marketers focus on enhancing perceived value and the richness of the tourism experience to drive repeat visitations, ensuring sustained engagement and loyalty within the halal tourism sector.
Keywords
Full Text:
PDFReferences
Abbasi, G. A., Kumaravelu, J., Goh, Y. N., & Singh, K. S. D. (2021). Understanding The Intention To Revisit A Destination By Expanding The Theory Of Planned Behaviour (TPB. Spanish Journal Of Marketing - ESIC, 25(2), 282–311.
Agusmal, & Wardi, Y. (2020). Effects Of Service Quality, Halal Tourism, Brand Image, Tourist Satisfaction And E-WOM On Muslim Tourist Loyalty In West Sumatra. Paper presented at the Proceedings Of The 5th Padang International Conference On Economics Education, Economics, Business And Management, Accounting And Entrepreneurship.
Akyol, M., & Kilinç, Ö. (2014). Internet And Halal Tourism Marketing. Electronic Turkish Studies.
Al-Ansi, A., & Han, H. (2019). Role Of Halal-Friendly Destination Performances, Value, Satisfaction, And Trust In Generating Destination Image And Loyalty. Journal Of Destination Marketing And Management, 13, 51–60. doi:10.1016/J.Jdmm.2019.05.007
Anggraini, R., & Wulansari, N. (2024). Pengaruh Perceived Value Terhadap Revisit Intention Di Daya Tarik Wisata Linggai Park Maninjau Kabupeten Agam... Manajemen Pariwisata Dan. Https: //Ejurnal.Stie-Trianandra.Ac.Id/Index.Php/Jempper/Article/View/2713.
Anshori, M. Y., Mardhotillah, R. R., & Salamah, U. (2021). Analysis Of Factors Affecting Return Visits: A Study On Religious Tourism Of Sunan Ampel Surabaya (Vol. 22). Patra Widya: Seri Penerbitan Penelitian Sejarah Dan Budaya.
Atmari, N. V., & Putri, V. W. (2021). The Effect Of Tourism Experience On Revisit Intention Through Destination Image And Satisfaction. Management Analysis Journal(ttps://Journal.Unnes.Ac.Id/Sju/Maj/Article/View/45503).
Bazazo, I., Elyas, T., Awawdeh, L., Faroun, M., & Qawasmeh, S. (2017). The Impact Of Islamic Attributes Of Destination On Destination Loyalty Via The Mediating Effect Of Tourist Satisfaction. International Journal Of Business Administration, 8(4), 65.
Chan. (2018). Factor Affecting Revisit Intention With Customer Satisfaction As A Mediating Variable In Eco Friendly Resort: Jurnal Manajemen Dan Inovasi.
Chan, S. (2018). Factors Affecting Revisit Intention With Customer Satisfaction As A Mediating Variable In Eco Friendly Resorts.
Chen, C. F., & Chen, F. S. (2010). Experience Quality, Perceived Value, Satisfaction And Behavioral Intentions For Heritage Tourists. Tourism Management. Https:
//Www.Sciencedirect.Com/Science/Article/Pii/S0261517709000338.
Chen, H., & Rahman, I. (2018). Cultural Tourism: An Analysis Of Engagement, Cultural Contact, Memorable Tourism Experience And Destination Loyalty. Tourism Management Perspectives, 26, 153–163. doi:10.1016/J.Tmp.2017.10.006
Chotimah, S., & Wahyudi, H. D. (2017). Pengaruh Perceived Value Terhadap Revisit Intention: Mediasi Customer Satisfaction Pada Pengunjung Jawa Timur Park I Batu. Sumber. Https:
//Core.Ac.Uk/Download/Pdf/287321604.Pdf.
Chrismardani, Y., & Arief, M. (2022). Halal Destination Image, Electronic Word Of Mouth (E- WOM And Revisit Intention At Tourist Destinations In Sumenep Regency. Quantitative Economics And.
Coban, S. (2012). The Effects Of The Image Of Destination On Tourist Satisfaction And Loyalty: The Case Of Cappadocia: Acikerisim.Nevsehir.Edu.Tr. Http://Acikerisim.Nevsehir.Edu.Tr/Handle/20.500.11787/1837.
Corte, V. D., Sciarelli, M., & Cascella, C. (2015). Customer Satisfaction In Tourist Destination: The Case Of Tourism Offer In The City Of Naples. Journal Of Investment.
Damanik, J., & Yusuf, M. (2022). Effects Of Perceived Value, Expectation, Visitor Management, And Visitor Satisfaction On Revisit Intention To Borobudur Temple, Indonesia. Journal Of Heritage Tourism. doi:10.1080/1743873X.2021.1950164
Eid, R. (2013). Integrating Muslim Customer Perceived Value, Satisfaction, Loyalty And Retention In The Tourism Industry: An Empirical Study. International Journal Of Tourism Research, 17(3), 249–260. doi:10.1002/Jtr.1982
Fadiryana, N. A., & Chan, S. (2020). Pengaruh Destination Image Dan Tourist Experience Terhadap Revisit Intention Yang Dimediasi Oleh Perceived Value Pada Destinasi Wisata Halal Di Kota Banda Aceh.
Fallahnda, B., & Putsanra, D. V. (2024). Berapa Jumlah Jemaah Haul Guru Sekumpul Dan Sejarah Pendirian Baca Selengkapnya Di Artikel “Berapa Jumlah Jemaah Haul Guru Sekumpul Dan Sejarah Pendirian Tirto.Id. Https: //Tirto.Id/Berapa-Jumlah-Jemaah-Haul-Guru- Sekumpul-Dan-Sejarah-Pendirian-Gusq.
Faulina, F., Siregar, E., Novita, V., & Arimbi, S. (2020). Push And Pull Motivations On Halal Tourism. Journal Of Indonesian Tourism And Development Studies, 8(2), 71–78. doi:10.21776/Ub.Jitode.2020.008.02.02
Gannon, M., Baxter, I., Collinson, E., Curran, R. W. F. A., Farrington, T., Glasgow, S., . . . Yalinay, O. (2017). Travelling For Umrah: Destination Attributes, Destination Image, And Post- Travel Intentions. Service Industries Journal, 37(7–8), 448–465. doi:10.1080/02642069.2017.1333601
Garson, G. D. (2016). Partial Least Squares: Regression &Structural Equation Models. Raleigh, NC: Statistical Publishing Associates.
Gnoth, J., & Zins, A. H. (2013). Developing A Tourism Cultural Contact Scale. Journal of Business Research, 66(6), 738–744. doi:10.1016/J.Jbusres.2011.09.012
Gosden, C. (2004). Archaeology And Colonialism: Cultural Contact From 5000 BC To The Present: Books.Google.Com.
Https://Books.Google.Com/Books?Hl=En&Lr=&Id=W0namgv7xvcc&Oi=Fnd&Pg=PP1 2&Dq=Archaeology+And+Colonialism+Culturalcontact+From+5000+Bc+To+The+Pre sent&Ots=2xcp7igczz&Sig=6zdl3m3uosghyoalfbgu-Z1CK0U.
Hair, H., M, G. T., Ringle, C. M., & Sarstedt, M. (2017). A Primer On Partial Least Squares Structural Equation Modeling (PLS-SEM. Thousand Oaks. Sage, 165.
Huang. (2015). Assessing The Relationships Between Image Congruence, Tourist Satisfaction And Intention To Revisit In Marathon Tourism: The Shanghai International Marathon. Journal Of Sports Marketing And Sponsorship.
Indriani, A. (2022). Analisis Destination Image Dan Memorable Tourism Experience Terhadap Minat Berkunjung Kembali Melalui Kepuasan Wisatawan Pada Istana Maimoon. Repositori.Usu.Ac.Id. Https: //Repositori.Usu.Ac.Id/Handle/123456789/47872.
Isa, S. M., Chin, P. N., & Mohammad, N. U. (2018). Muslim Tourist Perceived Value: A Study On Malaysia Halal Tourism. Journal of Islamic Marketing, 9(2), 402–420. doi:10.1108/Jima- 11-2016-0083
Johari, S. I., & Anuar, N. A. M. (2020). Appraising The Role Of Memorable Tourism Experience Between The Relationship Of Destination Image And Melaka Domestic Tourists. Revisit Intention. Journal Of Tourism, Hospitality &Culinary.
Kadi, D. C. A., & Purwanto, H. (2021). Pengaruh Destination Image Terhadap Revisit Intention Dan Intention To Recommend Melalui Satisfaction Sebagai Variabel Intervening. MBR (Management And. Https:
//Ejournal.Unikama.Ac.Id/Index.Php/Mbr/Article/View/5820.
Khansa, V. R., & Farida, N. (2016). Pengaruh Harga Dan Citra Destinasi Terhadap Niat Berkunjung Kembali Melalui Kepuasan. Https://Ejournal3.Undip.Ac.Id/Index.Php/Jiab/Article/View/13382: Studi Pada Wisatawan Domestik Kebun Raya Bogor). Jurnal Ilmu Administrasi Bisnis.
Kim, J. H., & Ritchie, J. R. B. (2014). Cross-Cultural Validation Of A Memorable Tourism Experience Scale (MTES. Journal Of Travel Research. doi:10.1177/0047287513496468
Kusumawati, & Saifudin. (2020). Pengaruh Nilai Pelanggan Dan Citra Destinasi Terhadap Niat Berkunjung Kembali Dengan Kepuasan Sebagai Variabel Mediasi: Studi Pada Wisatawan Masjid Agung Demak). Equilibria Pendidikan.
Lai, S., Zhang, S., Zhang, L., Tseng, H. W., & Shiau, Y. C. (2021). Study On The Influence Of Cultural Contact And Tourism Memory On The Intention To Revisit: A Case Study Of Cultural And Creative Districts. Sustainability: Https://Www.Mdpi.Com/2071-1050/13/4/2416.
Lasarte, E. S. (2020). Travel Decision And Destination Experiences In The Islands Of Caramoan, Philippines: A Visitors’ Descriptive Evaluation. International Journal of Innovative Science and Research Technology, 5(7), 24–29.
Libre, A., Manalo, A., & Laksito, G. S. (2022). Factors Influencing Philippines Tourist’revisit Intention: The Role And Effect Of Destination Image, Tourist Experience, Perceived Value, And Tourist Satisfaction. International Journal of.
Lopes, S. D. F. (2011). Destination Image: Origins, Developments And Implications. PASOS. Revista De Turismo Y Patrimonio Cultural.
Maharani. (2019). Pengaruh Daya Tarik Wisata Dan Citra Destinasi Terhadap Minat Berkunjung Ulang Dengan Kepuasan Pengunjung Sebagai Variabel Intervening.
Nasih, M., Abbas, E. W., & Syaharuddin, S. (2019). Nilai-Nilai Haul Guru Sekumpul Sebagai Sumber Belajar IPS. Jurnal Socius. Https:
//Ppjp.Ulm.Ac.Id/Journal/Index.Php/JS/Article/View/7226.
Nurfa, A., Sadat, A. M., & Sari, D. A. P. (2022). Pengaruh Destination Image Dan Tourist Experience Terhadap Revisit Intention Melalui Tourist Satisfaction Sebagai Variabel Mediasi.
Pitana, I. G., & Diarta, I. K. S. (2009). Introduction To Science Tourism.
Prastiwi. (2021). Pengaruh Daya Tarik Wisata Terhadap Niat Berkunjung Kembali Dimediasi Kepuasan Wisatawan.
Prawira, M. F. A., Pamungkas, Y., & Agustin, D. L. I. (2023). Halal Tourism Destination From Tourist Perspectives: A Review. Journal Of Tourism.
Rahayu, S., & Candera, M. (2023). Tourist Loyalty To Halal Tourism In Indonesia: The Role Of Services Quality, Satisfaction, And Experience Quality. Jurnal Manajemen Bisnis, 14(1), 198–213.
Rahman, M., Moghavvemi, S., Thirumoorthi, T., & Rahman, M. K. (2020). The Impact Of Tourists’ Perceptions On Halal Tourism Destination: A Structural Model Analysis. Tourism Review, 75(3), 575–594. doi:10.1108/Tr-05-2019-0182
Ratnasari, R. T., Gunawan, S., Mawardi, I., & Kirana, K. C. (2020). Emotional Experience On Behavioral Intention For Halal Tourism. Journal of Islamic Marketing, 12(4), 864–881.
Rohim, Y. N., Moko, W., & Rahayu, M. (2022). The Destination Attributes On The Revisit Intention Mediated By The Destination Image. Https: //Doi.Org/10.55324/Iss.V1i9.234.
Sangadji. (2013). Perilaku Konsumen: Pendekatan Praktis Disertai Himpunan Jurnal Penelitian: CV Andi Offset.
Schortman, E. M., & Urban, P. A. (1998). Culture Contact Structure And Process... Culture Contact.
Som, A. P. M., & Badarneh, M. B. (2011). Tourist Satisfaction And Repeat Visitation; Toward A New Comprehensive Model. International Journal Of Social, Behavioral, Educational, Economic, Business And Industrial Engineering, 5(2), 239–246.
Steiner, C. J., & Reisinger, Y. (2004). Enriching The Tourist And Host Intercultural Experience By Reconceptualising Communication. Journal Of Tourism And Cultural Change, 2(2), 118–
doi:10.1080/14766820408668172
Sumarwan. (2014). Perilaku Konsumen: Teori Dan Penerapannya Dalam Pemasaran (2nd ed.): Ghalia Indonesia.
Susanti, C. E. (2021). The Effect Of Push Motivational Factors And Pull Motivational Factors On Tourist Loyalty Through Satisfaction On Halal Tourists In East Java. Wseas Transactions On Environment And Development, 17, 510–519. doi:10.37394/232015.2021.17.49
Sweeney, J. C., & Soutar, G. N. (2001). Consumer Perceived Value: The Development Of A Multiple Item Scale. Journal of retailing.
Tocquer, G. E., & Zins, M. (2004). Marketing Do Turismo, Instituto Piaget. Portugal: World Tourism Organization.
Tung, V. W. S., & Ritchie, J. R. B. (2011). Exploring The Essence Of Memorable Tourism Experiences.
Https://Www.Sciencedirect.Com/Science/Article/Pii/S0160738311000557: Annals Of Tourism Research.
Verinita, V. (2016). PENGUKURAN MEMORABLE TOURISM EXPERIENCE SCALE (MTES) DENGAN PENDEKATAN KIM RITCHIE MCCORMICK UNTUK MENINGKATKAN: Proceeding Of
National Conference On Asbis.
Viet, B. N., & Dang, H. P. (2020). Revisit Intention And Satisfaction: The Role Of Destination Image, Perceived Risk, And Cultural Contact. Cogent Business &. doi:10.1080/23311975.2020.1796249
Yuliansyah, & Handoko. (2019). Pengaruh Perceived Quality Dan Perceived Value Terhadap Brand Loyalty Melalui Customer Satisfaction J-Klin Beauty Jember: Journal Of Economic, Business And Accounting.
Zeithaml, V. (1988). Consumer Perceptions Of Price, Quality, And Value: A Means-End Model And Synthesis Of Evidence. Journal Of Marketing.
Zulaikhah, S., Wusko, A. U., & Kusumawati, A. (2023). The Influence Of Destination Image And Islamic Value On Perceived Value And Satisfactin (Survey On Moslem Tourist Of Halal Tourism In Banyuwangi. JPAS (Journal Of Public Administration Studies, 8(1), 50–55. doi:10.21776/Ub.Jpas.2023.008.01.6
DOI: https://doi.org/10.24123/mabis.v24i1.805
Article Metrics
Abstract view : 52 timesPDF - 11 times
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 Muhammad Dairobi, Hastin Umi Anisah
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License. ISSN: 1412-3789. e-ISSN: 2477-1783.
 |  |  |  |
 |  |  |  |