Analysis of the effect of Fear of Missing Out (FOMO) and the use of paylater application on impulse buying behavior (review of Maqashid Syariah)

Muhammad Ikhsan Harahap(1*), Andri Soemitra(2), Zuhrinal M Nawawi(3),

(1) Universitas Islam Negeri Sumatera Utara
(2) Universitas Islam Negeri Sumatera Utara
(3) Universitas Islam Negeri Sumatera Utara
(*) Corresponding Author

Abstract


This study aims to determine the effect of Fear of Missing out and the use of paylater applications on impulse buying behavior in terms of maqashid sharia. This study uses a quantitative approach using a sample of students from the Faculty of Islamic Economics and Business who use the paylater application. Data analysis using Partial Least Square (PLS). The results of the study stated that Fear of Missing Out and the use of the paylater application had an effect on impulse buying behavior. Based on the maqashid sharia review, the Fear of Missing out phenomenon and the use of paylater applications and impulse buying behavior are not in accordance with sharia goals

Keywords


FOMO, Paylater, Impulse Buying, Maqashid Syariah

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References


Sari, R. (2021). The Effect of Using Paylater ON the impulse buying behavior of e-commerce users in Indonesia. Journal of Business and Investment Research, 7(1), 44-57

Santoso, I. H., Widyasari, S., & Soliha, E. (2021). Fomsumerism: Developing Conformity Consumption Behavior by Utilizing the Fear of Missing Out Consumers. Scientific Journal of Asian Business and Economics, 15(2), 159-171.

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Dewi, N. L. P. P., & Gorda, A. A. N. E. S. (2022). The intention of millennials' interest in adopting online lending services (peer to peer lending). Journal of Accounting and Taxes, 22(2), 836-848

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DOI: https://doi.org/10.24123/jmb.v22i2.682

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Copyright (c) 2023 Muhammad Ikhsan Harahap, Andri Soemitra, Zuhrinal M Nawawi

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This work is licensed under a Creative Commons Attribution 4.0 International License. ISSN: 1412-3789. e-ISSN: 2477-1783.

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