FACTORS INFLUENCING COMMUNITY'S INTEREST IN BUYING JAMBI BATIK

Effiyaldi .(1*),

(1) STIKOM Dinamika Bangsa - Jambi
(*) Corresponding Author

Abstract


The good support of City of Jambi Government had an impact on the rise of the number of Jambi batik craftsmen. However, this rise does not cause a significant influence on people's interest in buying Jambi batik. This study aims to determine the factors that affect people's interest in buying Jambi batik in the city of Jambi. By using factor analysis, this research found that the factors influencing people's interest in buying Batik Jambi are: comfort ability to wear, variety in design, filler ornaments, always update model, safe to wear, primary / main color, secondary color, main ornament, colors, durability, quality, pattern / motif, having characteristic, and privilege. We recommend that all concerned parties, through the local government to make a new breakthrough in order to increase the interest of Jambi people to Jambi batik.

Keywords


Jambi; Batik; Interest in Buying

Full Text:

PDF

References


Ahiri, Jafar. (2006), Validitas Dan Reliabilitas Tes: Deskripsi Konsep dan Aplikasinya Dalam Evaluasi Pendidikan. http://www.pustekkom.go.id.

Ambarwati, dkk. 2015, Pengaruh Citra Merek Terhadap Minat Beli (Survei Pada Mahasiswa Universitas Brawijaya Yang Menggunakan Pasta Gigi Pepsodent). Jurnal Administrasi Bisnis (JAB)|Vol. 25 No. 1 Agustus 2015.|administrasibisnis.studentjournal.ub.ac.id.

Arumsari, Dheany. (2012), Analisis Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Air Minum Dalam Kemasan (Amdk) Merek Aqua (Studi pada Konsumen Toko Bhakti Mart KPRI Bhakti Praja Provinsi Jawa Tengah). Universitas Diponegoro.

-Effiyaldi. (2015), Pengaruh Harga Jual, Kualitas Produk Dan Desain Produk Terhadap Minat Beli Batik Jambi Di Kota Jambi.

-Erw. (2009), Profil Industri Batik Jambi. http://wisatadanbudaya.blogspot.com/2009/11/profil-industri-batik-jambi.html.

-Febiana, Dina. (2014), Pengaruh Word of Mouth terhadap Minat Beli serta Dampaknya pada Keputusan Pembelian (Survei pada Pengunjung yang Melakukan Pembelian pada Biker’s Resto dan Cafe di Kota Malang). Jurnal Administrasi Bisnis (JAB)|Vol. 16 No. 1 November 2014.

-Hasan, Judianto, dkk. (2012), Factors Affecting Desire To Buy Environmental Friendly Products. Manajemen & Bisnis, Volume 11, Nomor 2, September 2012.

-Ilmaya, Fahma dan Retno Hidayati. (2014), Analisis Pengaruh Interaksi Harga Dan Desain Produk Terhadap Keputusan Pembelian Batik Di Eka Batik Semarang.

-Kraus dan Popek, (2013). Structural Model Of Fruit Juice Quality Determining Factors In Product Design And Development. British Food Journal Vol. 115 No. 6, 2013 pp. 865-875 q Emerald Group Publishing Limited 0007-070X DOI 10.1108/BFJ-Apr-2010-0064.

-Maghfiroh, As’alul, dkk. (2016), Pengaruh Citra Merek Terhadap Minat Beli Dan Keputusan Pembelian (Survei pada Mahasiswa Program Studi Administrasi Binis Tahun Angkatan 2013/2014 Fakultas Ilmu Administrasi Universitas Brawijaya Malang Pembeli Indosat Ooredoo). Jurnal Administrasi Bisnis (JAB)|Vol. 40 No.1 November 2016|. administrasibisnis.studentjournal.ub.ac.id.

-Qibtiyah, Mariyatul. (2008), Pengembangan Usaha Sentra Pengrajin Batik Tulis Gedog Di Desa Jarorejo Kecamatan Kerek Kabupaten Tuban. Malang. Universitas Islam Negeri (Uin) Malang.

-Supranata, Sumarna. (2004), Analisis, Validitas, Reliabilitas dan Interpretasi Hasil Tes Implementasi Kurikulum 2004. PT. Remaja Rosdakarya, Bandung.

-Sutanto, J.E dan Kusuma, Hardianto. (2013), Atribut Produk Dalam Pemilihan Sarang Burung Walet Golden Swallow. Manajemen & Bisnis, Volume 12, Nomor 1, Maret 2013.

-Yuafni. (2012), Faktor-Faktor Yang Mempengaruhi Produksi Batik Pada Industri Batik Jambi Di Kota Jambi. Padang. Universitas Negeri Padang.




DOI: https://doi.org/10.24123/jmb.v18i2.285

Article Metrics

Abstract view : 516 times
PDF - 91 times

Refbacks

  • There are currently no refbacks.


Bookmark and Share


Copyright (c) 2019 Journal of Management and Business



Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License. ISSN: 1412-3789. e-ISSN: 2477-1783.

Google ScholarGoogle ScholarGARUDA - Garba Rujukan Digital
DOAJ
ROADROADEBSCO
mabis statistics