ANALISIS PENGARUH E-READINESS FACTORS TERHADAP INTENSI UKM ADOPSI E-BUSINESS

Titik Kusmantini(1*),

(1) Universitas Pembangunan Nasional “Veteran” Yogyakarta
(*) Corresponding Author

Abstract


Today’s market and competitive pressure companies to adopt internet-based electronic business (e-business), neverless Small and Medium Enterprises (SME’s). In this study to examines a conceptual model for electronic business adoption based on the technology-organization-environment framework. Survey methode is applied in this research and the sample quantity is 67 SME’s that produce are silk handycraft, terracota handycraft, textile, furniture, Mozaik stone, silver handycraft and batik fashion and this product as icon or jargon product on Yogyakarta. The Technique of sample drawing used is method of purposive sampling with criteria selection are SME’s have export-oriented mission. This research applies statistical technique of simple regression. The conclusion of all the hypoteses proposed are: (1) there are influences technology competence to intens-to adopt e-business; (2) there are influances organization readiness to intens-to adopt e-business; (3)there are no influences consumer readiness to intens-to adopt e-business; (4) there are influences competitive pressure to intens-to adopt e-business and (5) there are no influences lack of trading partner readiness to intens-to adopt e-business.

Keywords


SME’s, technology readiness, organization readiness, environment readiness, intens-to adopt e-business.

Full Text:

PDF


DOI: https://doi.org/10.24123/jmb.v11i1.208

Article Metrics

Abstract view : 0 times
PDF - 0 times

Refbacks

  • There are currently no refbacks.




Copyright (c) 2016 Journal of Management and Business



Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License. ISSN: 1412-3789. e-ISSN: 2477-1783.

Google Scholar Google ScholarGARUDA - Garba Rujukan Digital
 mabis statistics