., Sulaimiah, faculty of Economics and Business, the University of Mataram, Lombok, Indonesia
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Vol 19, No 1 (2020): MARCH 2020 - Articles
THE EFFECT OF LOCAL BRAND CONCIOUSNESS AND NEED FOR UNIQUENESS TOWARDS EMOTIONAL VALUE AND BUYING INTENTION ON LOCAL BRANDS
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This work is licensed under a Creative Commons Attribution 4.0 International License. ISSN: 1412-3789. e-ISSN: 2477-1783.