Fatimah, Siska Ernawati, Universitas Swadaya Gunung Jati, Indonesia

• Vol 24, No 2 (2025): September 2025 - Articles
  The effects of positive emotion and bonus packs in encouraging impulse buying
  Abstract  PDF

This work is licensed under a Creative Commons Attribution 4.0 International License. ISSN: 1412-3789. e-ISSN: 2477-1783.