Setiyaningrum, Ari, Universitas Katolik Indonesia Atma Jaya, Indonesia

• Vol 25, No 2 (2026): July 2026 (Online First) - Articles
  Celebrity advocacy in K-pop: social influence, religiosity, performance expectancy, and empathy as drivers of donation intention in the Jae Park–PRCF campaign
  Abstract  PDF

This work is licensed under a Creative Commons Attribution 4.0 International License. ISSN: 1412-3789. e-ISSN: 2477-1783.